There are millions of websites on the World Wide Web. If you own a website, then you must make sure that your web pages can be found through popular search engines like Google and Bing. The process of making your web pages appear on the search engines is called Search Engine Optimization, or in short – SEO. It is a very important online marketing strategy, especially if you run an online business that depends on traffic for sales.
The best way to understand SEO is to learn how the search engines work. Google is the best example because it is the most popular search engine used by most people around the world. Since there are millions of individual web pages on the Internet, it is vital to have a system that will find the most relevant web pages for specific search terms. This is where Google comes in. It helps Internet users find the information they are looking for.
Success in SEO relies on determining how Google arranges web pages according to relevancy. Every time someone types a keyword or phrase on the search bar, a list of related websites appear on the screen. The ranking for each of the web pages is determined according to a secret recipe called an algorithm. Since this algorithm is kept secret, SEO experts have to determine how it works through various experiments. However, engineers at Google provide clues as to how they determine SEO ranking.
Important Factors for SEO
Keyword Analysis for SEO — First of all, successful SEO relies initially on proper keyword analysis. Keep in mind that the goal of SEO is to increase website traffic. In order to get more visitors through SEO, you have to target highly-searched and relevant keywords. Google provides their own free keyword research tool that you can use for SEO purposes, but there are also third-party tools that provide more detailed analysis.
On-page SEO — Content is king. If you want your business website to rank high on the search engine results pages (SERPs), then your web pages should have quality, original and relevant content. However, there are technical aspects of SEO that you should also consider. These include proper URL structuring, moderate keyword density (2-5%), meta-descriptions, keyword rich titles and subtitles, and SEO internal linking.
Off-page SEO — Google and other search engines also take links from other website into account when ranking web pages. This is very crucial for SEO as well because every link from external web pages is considered a positive vote on your website. There are a variety of ways to increase the number of links pointing to your website, which will be discussed below.
Popular SEO Back Linking Strategies
Micro Blogging — There are a variety of Web 2.0 sites that allow you to create micro blogs for SEO. These include WordPress, Blogger, Wix, SnapPages, and Webs. Simply publish relevant SEO posts on these sites and link back to your website.
Guest Blogging –This SEO strategy involves finding blogs related to your business and ask the owners if you can submit free content for publishing. You can create SEO back links at the end of the blog content or at the author section.
Press Releases — A press release is a news article about your business, product, or service. The best thing about press releases is the fact that it gets syndicated to various other websites, which is beneficial for SEO. Some submissions are free, but for better SEO, it is best to opt for paid services.
Other SEO back linking strategies include web directory submission, article directory submission, bookmarking, social media submission, and the like.
Proper Use of Anchor Text for SEO
SEO back links have to utilize anchor texts in order to ensure that you target the right keywords. However, it is proper to use a variety of anchor text types to avoid penalties. While it is important to use exact match or targeted anchor text on your SEO links, you should also use URL anchors and non-targeted text (click here, visit website, read more, etc.).
SEO is quite difficult to accomplish, especially because it requires a lot of technicalities. The best way to ensure SEO success is to hire a reliable SEO company instead. Consider it a good investment for your business. As long as someone else is doing the SEO work for your website, you can focus more on other aspects of your business.